While we still aren’t able to gather in-person the way we’d like, Spotify Advertising created a way to celebrate the CMOs we’d normally network with at industry events like Cannes, CES, or SXSW. And we did it in a very Spotify way: In song. We created songs for the CMOs of Intuit, Kimberly-Clark, CVS, Indeed, and Frito-Lay that are fun, cheeky, and light-hearted. Each song is tailored to be about them and their brand and we have formulated a playlist that lives on-platform: https://bit.ly/sfecmo
My Role: Project Lead: Responsible for creative concept, development, execution, marketing strategy, and agency management.
Cross-functional Partners: Communications & PR, Music Marketing, Legal/Licensing, Artist & Label Partnerships, Brand & Creative.
Objective: To create a buzz-worthy moment that will be shareable amongst the advertising community and their own organization, engaging with our top CMO clients in a unique way, and showcasing Spotify's playful side and that Spotify Advertising is the go-to place for best-in-class audio creativity.
Media Coverage:
Ad Age (Creativity Top 5): The Top 5 Creative Campaigns You Need To Know About Right Now, "As far as B-to-B campaigns go, this is one of the most creative we’ve seen in recent years”
Ad Age: Spotify Debuts Songs Honoring CMOs Of CVS, Frito-Lay And More
Ad Age (Creativity Section): Spotify Debuts Songs Honoring CMOs Of CVS, Frito-Lay And More
Adweek: Spotify Pays Tribute to Marketers With a “Song for Every CMO”
Muse By Clio: Spotify Immortalized Top Brand CMOs in Original Songs
Marketing Interactive: Spotify composes songs to honour CMOs of Kimberly-Clark, Frito-Lay and others
MediaPost: FCB, Spotify Launch 'Playlist' Campaign Targeting CMOs
Marketing Przy Kawie: Spotify has recorded songs for the marketing directors of its largest advertisers
Newsletters:
Wall Street Journal’s CMO Today: ESPN Explores Licensing Its Brand for Sports Betting [included in the quotable section] (8.30)
Ad Age Digital Newsletter: Spotify debuts songs honoring CMOs of CVS, Frito-Lay and more [Spotify main subject of newsletter headline] (8.26)
Muse By Clio Newsletter: Spotify Immortalized Top Brand CMOs in Original Songs [Spotify main subject of newsletter headline] (8.27)
Marketing Brew Newsletter: ☕ Story of the Ghost (8.27)
SmartBrief Newsletter: FCB, Spotify pen a "Song for Every CMO" (8.27)