Limited campaigns by adidas Originals = Pharrell Williams inspired by various influences, such as his nod the to world famous Marché Saint Pierre fabric boutique or incorporating street casting and influential people, like Tori Bowie.
Involvement: Account Management, Brand Strategy, Production
Objective: adidas partners with Lloyd&Co. for creative and strategic solutions related to the Pharrell Williams brand and product/program launches. Some of the individual projects include, Jacquard Pack 2.0, Hu Holiday, and adidas Performance by N*E*R*D.
Solution: I assisted in the conception and production of these programs. These limited production projects create an opportunity to target a very specific group of consumers and allow the team to have fun.