Every business deserves an audience of listeners.
And Spotify is home to the most immersed listeners on Earth.
So, we’re showing advertisers what it truly means to reach a fully focused audience by imagining the Spotify experience as a moment where every listener is in their own Spotify bubble – protected from the noise and distractions around them.
This is what it means to have All Ears On You.
My Role: Project Lead: Responsible for creative concept, development, execution, marketing strategy, media strategy, and agency management.
Cross-functional Partners: Communications & PR, Brand & Creative, Legal/Licensing, Artist & Label Partnerships, Podcast Studios, Product.
Objective: To excite advertisers and move Spotify Advertising into a “must buy” category. This unique value proposition anchors the brand narrative and serves as a north star to fuel growth.
Media Coverage:
Ad Age: https://adage.com/creativity/work/spotify-encloses-listeners-beautiful-music-bubbles-global-b-b-push/2369021
Wall Street Journal: https://www.wsj.com/articles/spotify-kicks-off-campaign-to-win-more-advertisers-11632736800
Muse by Clio: https://musebycl.io/advertising/spotify-has-ultimate-captive-audience-pitch-advertisers
The Drum: https://www.thedrum.com/news/2021/09/28/new-spotify-campaign-aims-prick-up-ears-advertisers
AdWeek: https://www.adweek.com/social-marketing/spotify-tells-potential-advertisers-all-ears-on-you/
Mobile Marketing: https://mobilemarketingmagazine.com/spotify-launches-its-first-global-b2b-ad-campaign