This is the secondary campaign to Hu Hiking I. This is the more mass market and lower price point campaign.
Involvement: Account Management, Production, Integrated Marketing, Digital and Social Media Strategy, Copywriting
Objective: Create a global integrated advertising campaign that follows the tone of the limited release Hu Hiking I.
Solution: We delivered a campaign that followed the visual and tonal guideline we created for the debut 'Hu' campaign, but was adjusted for more of a mass market appeal.